Website critique

Perhaps you're wondering why you're not receiving the response you expect from your website?

This can be especially true of small businesses on the Internet. Some have used free page builders from their internet service providers. Others have used templates that looked very professional but were hard to customise and just aren't performing. A few have diverted time and energy from their core business in an attempt to build a complete website on their own, with less than perfect results. Whatever the situation, it's important to have a professional, objective opinion on your website.

Our website critique service is appropriate to site owners as well as professional website designers. It is a great way to gain an overall picture of how well your website is performing, and will identify important areas where it can be improved.

In the simplest case, we will just check for typographical and grammatical errors. If you prefer our more comprehensive service, we will in addition provide detailed feedback on the key areas of your website's usability, content and visual design, as well as a complete validation report on your HTML and CSS – together with suggestions for improvement. Key aspects we can consider are shown opposite.

These aspects of your website critique are fundamental for success, and our analysis will include suggestions for implementing corrective action.

Navigation

navigation access to home page
navigation consistency
search engine compatibility
help pages and site map
mandatory links

Usability

clarity of services
special offers & promotions
availability of testimonials
quality of contact information

Design

company branding
site wide design consistency
unique features
appropriate use of multimedia

Search engine marketing

rankings for main keywords
page titles & meta tags
external links
form validation

Content

home page who, what, why
contact form
ease of skimming
typography
format & layout
use of headers and links

Technology

browser compatibility
monitor resolution settings
page download time
graphics compression
ALT tags for images
use of pop-up windows
CSS & JavaScript